Our Approach

We connect world-class talent with world-class opportunities — transforming influence into long-term growth.

Curated Opportunities

We source and evaluate partnerships with exceptional discretion, presenting only those that align with your vision and strategic objectives.

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Who We Are

Culture→Culture→

the intersection of culture and commerce, connecting world-class talent with meaningful opportunities.

Commerce←Commerce←

Our Mission

We curate partnerships with precision, evaluating thousands of opportunities to present only those with authentic strategic alignment and cultural relevance.

Led by Jerry Carter, Clarence Billingslea, and George Gebran, we bring deep expertise in entertainment, business development, and strategic partnerships.

What Makes Us Different

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Discernment as standard
We present only opportunities that meet rigorous standards for strategic alignment and cultural authenticity.
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Legacy-conscious curation
Every partnership must honor brand integrity and audience expectations.
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Agility without compromise
Our structure enables rapid response while maintaining thoroughness.

Opportunities Evaluated

$M+

Deal Value Facilitated

Client Satisfaction

Our Process

A three-step approach that filters thousands of opportunities down to the partnerships that matter.

Curate

We source opportunities through a curated network of brands, agencies, and direct relationships. Each lead is screened with talent-agency rigor: we review track records, confirm audience credibility, and document cultural alignment before it reaches your desk. Our diligence workflows mirror top entertainment firms, so every introduction is audit-ready and strategically defensible.

Align

We ensure cultural and business fit through financial modeling, reputation checks, and scenario planning led by former business affairs partners. Negotiation frameworks, exclusivity requirements, and risk mitigation standards are benchmarked against leading talent agencies and law firms so decision makers receive a clear, compliant recommendation.

Deliver

We present fully structured opportunities with diligence summaries, valuation insights, and go-to-market roadmaps. Our delivery packages emulate law-firm deal memos—complete with term sheet considerations, negotiation angles, and operational next steps—so your team can move from decision to execution without friction.

Our Services

We combine entertainment-industry access with the diligence discipline of top law firms to deliver partnerships that scale. Explore the specialties we use to protect talent, accelerate brand growth, and earn authority across search and social discovery.

What Sets Us Apart

We deliver partnerships that honor legacy and drive strategic value through discernment, agility, and deep cultural understanding.

We combine trust, authenticity, and insider relationships that few agencies can replicate. Our proximity to cultural icons gives us direct access and credibility that corporations can't find elsewhere.

The result? Deals that move faster, with higher cultural impact and stronger long-term ROI.

Direct Access

We have a seat at the table with global icons, ensuring authentic partnerships that matter.

Cultural Fluency

We understand both the streets and the suites, bridging worlds with precision and respect.

Precision Curation

Every opportunity is rigorously vetted for authenticity, profitability, and brand alignment.

Shared Success

We win when our partners win. Our incentives are aligned with long-term value creation.

Jerry Carter (Dirty Left)

Co-Founder & Managing Partner

Veteran of the entertainment industry with deep connections in music, sports, and brand partnerships. Jerry brings decades of deal-making experience and cultural credibility.

Clarence Billingslea (BoBo)

Co-Founder & Strategic Advisor

Strategic business development expert with a track record in high-value partnerships and corporate strategy. Clarence specializes in vetting opportunities and ensuring cultural alignment.

George Gebran (Double G)

Co-Founder & Operations

Operations and risk mitigation specialist with expertise in entrepreneurial ventures, equity deals, and contract negotiations. George ensures every partnership is financially sound and strategically viable.

Meet the Team

LeftSide Partners was founded by three partners with decades of complementary expertise spanning entertainment, business development, and strategic partnerships. With deep experience working alongside performing artists and within business operations, our team brings unique insights from both creative and corporate worlds—combining cultural fluency, deal-making acumen, and operational excellence to forge partnerships that deliver exceptional results.

Based in Los Angeles and Scottsdale, combining insider access, business acumen, and cultural fluency to deliver unmatched results.

Frequently Asked Questions

Can't find what you're looking for? Contact us

Let's Build Something Great

Whether you're a brand seeking authentic partnerships or talent looking for strategic opportunities, we want to hear from you.

Scottsdale, Arizona

Los Angeles, California

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